Norrland
Thru Hiker
I bought 2 of those at one point quite a few years ago. Eventually got around to using one, and -- at least in the case of the brand I bought (the packaging is identical to your picture) I found it to be pretty wretched. I was sad, because I thought the concept was neat. But the one I bought was loaded with very mediocre coffee. I never got around to using the second one; it is probably still buried in my cooking storage kit. And I am also sad because that packaging is pretty landfill unfriendly.
These days I use the GSI Java drip.
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Ultralight Java Drip Reusable Coffee Filter | GSI Outdoors
The GSI Outdoors Ultralight Java Drip means that the most minimalist hikers, travelers, and backpackers can enjoy real coffee every day. The ultra-compact design packs well. There’s just no excuse not to have good trail coffee anymore.gsioutdoors.com
Have been using it for quite some time now. I used to use it as a pour-over set, but that's quite fiddly, and requires a paper filter to slow down the speed so that the result is not weak. And as mentioned by @Tread-Lite-Gear things cool down too fast when it is cold outside. So now I just put the whole shebang inside a large light insulated mug, slowly pour the hot water inside, and let it steep. That coffee is as good as I can make it home. To clean I just turn the filter inside out, empty the grounds in my carryout ziploc, let it dry, give it a good shake, put it back inside it's own Ziploc, and I'm on my way. Admittedly faff for some, but works
I got a 3 pack of these from Amazon for 100kr. Work well and just plunge it inside my msr mug and put the lid on.
Still prefer the instant non faff though