I’d be interested in what they do in the clothing dept. There’s a lot of makers in tents, packs, quilts. But only a few doing things in clothing, and mostly quite specialized gear (insulated and wind jackets). So more specific design than large companies selling to a broader audience and options for customization could be interesting. I’m not sure how much innovation there can be in shorts... but then again I’d like running shorts with usable pockets - which are pretty hard to find.