That makes me think "West Ham". I was thinking about the idea that bright colours are associated with the tropics and somehow, as the latitude climbs, the colours deepen. I don't agree with it (even though I made reference to itself myself in an earlier post; sorry, it's a tempting one but I've reconsidered). It seems true now, especially in Europe, but it isn't always. Exhibit A: Arabic countries of the Gulf and North Africa, also Iran. Clothes mostly (at least traditionally) white and black, little ornamentation. Exhibit B: the Saami or Lapps of far northern frozen Lappland. Lots of bright red, green, blue and decoration. I suppose the theory behind the idea that people in the tropics wear bright colours and those further north are darker is that being surrounded by bright, colourful flowers, insects and birds, and with no non-blooming season for the flowers, encourages a colour-loving view. But equally it would make sense that being surrounded by featureless,* monotone white-grey landscapes and with long hours of darkness would encourage people to enliven their surroundings by adding colours. (And I'm sure people in Polar regions don't think of a landscape as being featureless because it's snow covered.) And the in-between latitudes also have plenty of floral colour, it's just seasonal rather than year-round. On Wednesday I was in Bath and had a few hours to kill so went to the Museum of Fashion (which was a bit disappointing). They trace a history of fashion from about 1600 onwards, and the use of colour does seem to change over that time. In part this is due to technology, such as aniline dyes, printed patterns, machine sewing. The earlier garments are decorated through detailed embroidery in various colours on a usually bright but plain, such as white, background. As time goes on the detailing gets less but colour is applied to whole fabrics. And then Victorians invented black. AIUI this was partly technology – true black dyes were difficult previously – and partly the influence of mourning rules popularized by Victoria herself, partly a sort of modesty (itself a sort of showing off as it was keeping up with styles) and partly just the tides of fashion. Tl;dr: Attitudes to and use of colour are culturally influenced but I don't think these are strictly linked to latitudes or sunlight.